Tesco - Can’t Argue With That

In a world full of division it’s nice to know there is something we can all agree on...
Like pineapples. Or rather, the cost of pineapples at Tesco. So, to get Ireland excited about Value at Tesco we played on this cultural truth,
leaning heavily into the Irish love of a good debate and creating the new ‘Can’t Argue With That’ platform, running on TV, Social, OOH and Press.